TIGER'S 'KNOW THE NOT KNOWN' UK EVENTS

Award winning premier larger provider Tiger beer is a world-acclaimed brand drank by millions of people since 1932 and still going strong! Tiger wanted to show they are more than just a beer and like to get involved in different creative promotional events throughout the UK.

With the partnership of Vice and Empire magazine joining forces with Tiger they have managed to put together 3 great Know The Not Known campaigns: Undiscovered Treasures, 8 Not Known Events and The Found Series.

The Not Known Events were launched in October 2010 where Tiger Beer and Vice Magazine set out to find 8 promoters based in London who could be challenged for their Know the Not Known creativity. They were looking for people with talent, those who had the enthusiasm to carry out something exciting and more importantly be creative with their ideas.

The first of the events was a Halloween Horror music and film party special hosted by promoter and owner of The London Fields Ben Rymer and curated by secretsundaze founder Nathan Gregory. The venue was transformed into a haunted house by designers for 300 guests to explore and of course party the night away with a Tiger Beer in hand no doubt!

Other events since then have been Tayo’s 80/90's themed Tracksuit Party and the Off Modern arts and music venue based in an old factory building that had artists such as band Get Me lined up to play at the event. And there are still more to come.

You can find out more about this and the other campaigns at the Tiger Beer UK Facebook page, Tiger Beer's website and see some short film footage on Tiger's You Tube Channel.

Hopefully you may be able to get access to tickets to these cool future events for yourself too.

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